The Automotive Industry Marketing Plan

The auto industry is one of the largest industries in the world. It includes dealers, service shops for repair and body work, parts suppliers, insurance companies and even towing companies just to name a few. All areas of the auto industry share a common interest and that is cars. The interest in the auto industry has done nothing but increase over the years and all areas of the industry are learning to implement new marketing techniques in order to gain their customers attention.

Promotional products have been proven to be very effective marketing tools for businesses within the auto industry. Repair tools, key chains, safety tools, road side kits and many other promotional products that boast the company’s name or logo can not only be useful to the consumer but can be very effective in gaining more business for the company.

Tow companies often use roadside kits as a promotional part of their marketing campaign and it works. Think about the times of accidents, emergencies or break downs and that feeling of desperation while wondering who you should call. When you reach for the bag in your trunk that supplies your road side safety and emergency supplies and the logo of a towing company is clearly printed with a number for assistance, who else would you call? Many companies offer elaborate kits while others offer simple ones, the effectiveness of the advertising in those situations are not easily compared so there is no real proof that creating a kit complete with jumper cables and hazard signals works any better than one with road flares and a few simple tools.

Insurance companies and parts suppliers can also benefit from this promotional method of advertising. Any event that requires assistance will cause the driver to look for items they already possess in their vehicle to rectify the situation at hand and with those items and the contact information that is the number that will 9 times out of 10 be used.

Branding is another great way to use promotional advertising within the auto industry. When people take great lengths to accessorize or customize their vehicles they often want to show off the brands that they used. By incorporating engraved key chains, branded licensed plates and other accessories that sport the company brand or logo will be a great way to grab the attention of admirers. When consumers see the vehicle looking great and your company brand is located on it you will get the majority of the credit and they of course will come to you for all of their customization needs.

Parts suppliers and service garages often use tools as part of their promotional advertising campaign. This is due to the fact that when a vehicle breaks down or is in need of service or maintenance those tools that are on standby with the company logo on it will often be the reminder for the consumer to contact that company for their parts or service needs. You can use anything from flashlights, tire gauges to multi set tool kits to offer the advertising that you need to get that customer in your door.

Small Business Web Design – Enhance Online Presence

With an efficiently designed website, small business dealers can create a good impression and attract more people to their business. Small business web design services are now provided by leading companies in the field which aim at enhancing the online presence of their clients, thereby bringing more visitors to these websites.

Small business web design companies utilize the services of web developers and talented SEO professionals. Depending on the business owners’ needs, they carry out any sort of web design including data driven, custom, multimedia, flash, and E commerce. These providers can also redesign your existing website for a better look.

With creatively designed websites, proper communication with the website visitors can be attained. An ideal designer highlights the company products and information, appropriately blending graphics and advertising tools. Web designers take care of all aspects involved such as planning, designing, page layout and final finishing touches.

Besides having search engine optimized content, websites have to be effectively designed if you want to attract the right people to your business. To draw more customers, web designers normally utilize effective web design tools. Java, Flash, Video, Audio, CSS based and fast loadable websites are designed by the professionals. Incorporating innovative technology programs such as XML, MySQL, XHTML, PHP, and Javascript, they provide attractive website designs.

Professional website designing is available for all kinds of websites such as those dealing with real estate, finance, E-commerce, education, medicine, family, teens and more. Nowadays these services are available at economical rates to meet the needs of small businesses and home based businesses.

A perfectly designed website will be search engine friendly, meta tag optimized and properly linked with the other pages. So, if you wish to redesign your existing website or are planning to design a new one for your small business, ensure that you associate with a reliable and experienced web design service provider.

Effectively Advertising Cottage Rentals

As a cottage owner in Canada you want to not only spread the word about your vacation rental in the local area you live, but also in a medium that has the potential to reach people all over the world. Canada is widely known for its breathtaking views, unique nature activities and calming and Uncategorized scenery. Therefore, be prepared to market cottage rentals near and far. Here are some suggestions for adverting cottage rentals throughout local Canadian communities:

Classified ads. Dont forget to list cottage rentals in the classified section of your local newspaper. Complete the ad with a brief description of the rental (highlight the positives), the price and contact information. You can also choose to run this classified ad on an Internet listing source, such as Online Cottage Rental, which specifically caters to those looking to rent in Canada.

Get friends and family involved. It never hurts to get the support of your loved ones, make them aware of the current availability of your cottage rental and tell them to spread the word. Some of the best advertising comes from word-of-mouth.
If youre looking to attract tourists to cottage rentals, you want to utilize some additional advertising methods. Try the suggestions below to cater to a wider crowd:

List online! This is your best bet when youre looking to attract tourists. Again, use a site like Online Cottage Rental, which caters specifically to Canadians and allows owners to post pictures and highlight specific amenities of their property. Plus, you can find additional advice on advertising if you send an inquiry to the companys support team.

Treat those guests right. As mentioned above, word-of-mouth advertising can be extremely effective. If you go above and beyond for all your guests, especially those that come in from out of town, youll inspire them to talk about the wonderful experiences they shared in, all because of your rental. Vacationers are always asked how their trip was, and this will give you the opportunity needed to gain a solid reputation with potential renters everywhere.

In order to effectively advertise cottage rentals, owners must provide their guests a high quality of service that keeps them not only coming back, but also telling others how great their particular rental was. Remember, quality of service and the unique benefits of your cottage rental are sure-fire ways to keep your door swinging open with new guests, all season long.