Comparing Online Travel Services To Your Local Travel Agent

Sites such as Expedia, Orbitz, and Travelocity claim to offer the best price – sometimes even guaranteed. They may even claim to offer the best rates on a luxury world cruise, a trip that travel wholesalers publicly prefer to be sold by agents. The emergence of online travel sites have put many agencies out of business, and claim to have conquered the consumer base by offering quality product at a lower cost. When you call your local travel agency and ask for a price quote on an air and hotel luxury travel vacation package, most consumers will check against one of the more popular travel websites to see what prices better. True, two thirds of the time, you will find that the Internet will beat the travel agent price by about $150. The travel website will assure you that it is the same package. The resorts and hotels are aware that you are going to be in the most unfavorable rooms, in fact, that is why they sold them to the Internet travel site at a discounted rate in the first place.

Travel service sites proudly proclaim that they are able to further save customers money by selling large volumes of travel and collecting a smaller fee. Orbitz and Travelocity do have a large volume of travel reservations made, but what little they make in commission they make back in changed or canceled reservations. Most travel agencies offer a travel insurance that covers you and your travel companions if you should have to cancel for a medical or personal emergency.

American Express Travel offers a cancel for any reason insurance that even covers your airline tickets. These Internet booking engines are now beginning to offer “insurance,” but it rarely covers cancellations in full. Your local travel agent is there to offer the customer care you need back at home while you’re traveling abroad. When it comes to planning luxury travel vacation, you are truly better off using a travel agent. If you don’t like your room, your travel agent can have it fixed in a matter of moments. Travel agents are not focused on quantity, but quality. So travel safe, not sorry, and call a travel agent to hear more benefits that each agency offers their clients

Small Business Web Design – Enhance Online Presence

With an efficiently designed website, small business dealers can create a good impression and attract more people to their business. Small business web design services are now provided by leading companies in the field which aim at enhancing the online presence of their clients, thereby bringing more visitors to these websites.

Small business web design companies utilize the services of web developers and talented SEO professionals. Depending on the business owners’ needs, they carry out any sort of web design including data driven, custom, multimedia, flash, and E commerce. These providers can also redesign your existing website for a better look.

With creatively designed websites, proper communication with the website visitors can be attained. An ideal designer highlights the company products and information, appropriately blending graphics and advertising tools. Web designers take care of all aspects involved such as planning, designing, page layout and final finishing touches.

Besides having search engine optimized content, websites have to be effectively designed if you want to attract the right people to your business. To draw more customers, web designers normally utilize effective web design tools. Java, Flash, Video, Audio, CSS based and fast loadable websites are designed by the professionals. Incorporating innovative technology programs such as XML, MySQL, XHTML, PHP, and Javascript, they provide attractive website designs.

Professional website designing is available for all kinds of websites such as those dealing with real estate, finance, E-commerce, education, medicine, family, teens and more. Nowadays these services are available at economical rates to meet the needs of small businesses and home based businesses.

A perfectly designed website will be search engine friendly, meta tag optimized and properly linked with the other pages. So, if you wish to redesign your existing website or are planning to design a new one for your small business, ensure that you associate with a reliable and experienced web design service provider.

The Three Essentials For Effective Small Business Web Design

To get the very most out of your small business web design or any type of business web design for that matter, you need to address three very important essentials.

The reality though, for many small business websites and blogs is that very few even come close to addressing just one of these essentials for good business web design and as a consequence many fall well short of providing any real benefit for the business they represent.

As a consequence this leaves the door wide open for businesses who understand these three essentials, to really take advantage and out compete their competition when it comes to being profitable and staying around for the long term.

Therefore the first essential for good small business web design is to be able to attract prospects. Many business websites have the ability to attract large volumes of traffic but very few of them have the ability attract traffic that is 100% relevant to what they selling and the reason why is this.

Very few small business websites have their keywords set up correctly. They often use keywords that are too broad, they use keywords that are irrelevant, they use the same set of keywords on every page and in some cases they don’t even use keywords at all. As a consequence all the good off site SEO they may be doing, which can send large volume of traffic to their site, can be wasted.

Therefore to increase the amount of prospects to your small business website your web design first needs to take into account good keyword research and good keyword usage throughout your site.

The next essential for good small business web design is to be able to stop your relevant traffic from clicking away once they land on your site. One of the biggest mistakes business owners make is they talk too much about themselves and their business. All prospects want to know about is what you can do for them to satisfy their needs and what the benefits are to them in either buying your products or using your services.

You, as a business owner, need to appeal to your customers needs and you need to do it in a manner that earns their trust and displays to them that you are credible and can follow through with your claims and promises. This is by far the biggest area where many small business web designs fall well short and consequently lose customers there and then.

The third essential to good small business web design has to do with the process of turning the prospect into a customer. This process begins with the second essential but won’t be completed unless you have one final essential ingredient, a “Call To Action”.

Now many websites do have a call to action but in many cases they are way too soft. They either infer that a certain action should be taken or they simple list a long list of features of their product or service and then expect the prospect to then just hit the buy button, fill in the contact form or pick up the phone to make an appointment.

Therefore to complete the process you need to tell your prospect exactly what you want them to do. It needs to be clear, it needs to be enticing and it needs to be credible.

So these are the three essentials to small business web design. You need to attract more prospects to your site, via the use of well researched keywords followed up with good off site SEO. You then need to be able to engage those prospects straight away, so they don’t click away by satisfying their needs and wants. Then finally you need to have a “Call To Action” that is enticing and appeals to what the prospect is looking for.

If you can integrate these three essentials into your small business web design you will be well on your way to having a profitable business site that adds value to your business and sends you customers like you’ve never seen before.