The Automotive Industry Marketing Plan

The auto industry is one of the largest industries in the world. It includes dealers, service shops for repair and body work, parts suppliers, insurance companies and even towing companies just to name a few. All areas of the auto industry share a common interest and that is cars. The interest in the auto industry has done nothing but increase over the years and all areas of the industry are learning to implement new marketing techniques in order to gain their customers attention.

Promotional products have been proven to be very effective marketing tools for businesses within the auto industry. Repair tools, key chains, safety tools, road side kits and many other promotional products that boast the company’s name or logo can not only be useful to the consumer but can be very effective in gaining more business for the company.

Tow companies often use roadside kits as a promotional part of their marketing campaign and it works. Think about the times of accidents, emergencies or break downs and that feeling of desperation while wondering who you should call. When you reach for the bag in your trunk that supplies your road side safety and emergency supplies and the logo of a towing company is clearly printed with a number for assistance, who else would you call? Many companies offer elaborate kits while others offer simple ones, the effectiveness of the advertising in those situations are not easily compared so there is no real proof that creating a kit complete with jumper cables and hazard signals works any better than one with road flares and a few simple tools.

Insurance companies and parts suppliers can also benefit from this promotional method of advertising. Any event that requires assistance will cause the driver to look for items they already possess in their vehicle to rectify the situation at hand and with those items and the contact information that is the number that will 9 times out of 10 be used.

Branding is another great way to use promotional advertising within the auto industry. When people take great lengths to accessorize or customize their vehicles they often want to show off the brands that they used. By incorporating engraved key chains, branded licensed plates and other accessories that sport the company brand or logo will be a great way to grab the attention of admirers. When consumers see the vehicle looking great and your company brand is located on it you will get the majority of the credit and they of course will come to you for all of their customization needs.

Parts suppliers and service garages often use tools as part of their promotional advertising campaign. This is due to the fact that when a vehicle breaks down or is in need of service or maintenance those tools that are on standby with the company logo on it will often be the reminder for the consumer to contact that company for their parts or service needs. You can use anything from flashlights, tire gauges to multi set tool kits to offer the advertising that you need to get that customer in your door.

Small Business Web Design – Enhance Online Presence

With an efficiently designed website, small business dealers can create a good impression and attract more people to their business. Small business web design services are now provided by leading companies in the field which aim at enhancing the online presence of their clients, thereby bringing more visitors to these websites.

Small business web design companies utilize the services of web developers and talented SEO professionals. Depending on the business owners’ needs, they carry out any sort of web design including data driven, custom, multimedia, flash, and E commerce. These providers can also redesign your existing website for a better look.

With creatively designed websites, proper communication with the website visitors can be attained. An ideal designer highlights the company products and information, appropriately blending graphics and advertising tools. Web designers take care of all aspects involved such as planning, designing, page layout and final finishing touches.

Besides having search engine optimized content, websites have to be effectively designed if you want to attract the right people to your business. To draw more customers, web designers normally utilize effective web design tools. Java, Flash, Video, Audio, CSS based and fast loadable websites are designed by the professionals. Incorporating innovative technology programs such as XML, MySQL, XHTML, PHP, and Javascript, they provide attractive website designs.

Professional website designing is available for all kinds of websites such as those dealing with real estate, finance, E-commerce, education, medicine, family, teens and more. Nowadays these services are available at economical rates to meet the needs of small businesses and home based businesses.

A perfectly designed website will be search engine friendly, meta tag optimized and properly linked with the other pages. So, if you wish to redesign your existing website or are planning to design a new one for your small business, ensure that you associate with a reliable and experienced web design service provider.

Tips on Finding The Right Toronto Moving Company Or Right Toronto Movers To Help You

It is important to find a professional Toronto moving company because the process of moving to a new home or office can be overwhelming. However, contracting a professional long distance moves company can make anyone anxious no matter where you live. You are entrusting your properties to other people after all.

Hopefully, the tips below will help you find Toronto movers that will make your transition to your new house a happy one.

1. If you check for moving companies online, in newspapers, or from radio and TV ads, be sure to get their office address. It is also better to find addresses that are nearer your old place so that you can check on them easily.

2. The distance of your old place, your new place and the location of the moving company’s garage is important because the company will have to consider travel time and gas expenses.

3. Once you visit the mover company’s office, you can check the quality of its facilities. You can find out if it’s moving trucks are in good condition and what kind of packing equipment it uses.

4. A good moving company will not charge you if you ask for estimates. If it is good, its representatives will visit your old place to have an idea of what kinds of furniture and appliances you need to move. This will help the company figure out what kinds of trucks and equipments to use.

5. Your visits to the movers at their office, and their visits to your home will give you a clue on what kinds of employees they have. A good moving company has employees who are respectful of you and your belongings.

6. Ask the long distance mover company about its insurance policies in case one of your belongings breaks or gets lots in the process.

7. Ask them also for discounts and special promos. Some mover companies have non-peak days like in the middle of the week or the month when their rates are lower.

8. Ask them about how they pack your things. What kinds of boxes do they use? How do they protect your things from breaking? How do they systematize and organize your belongings?

It is important to study a moving company’s services from when it gets your things from your old house to when they unpack your things to your new house.

You will know that you have a good moving company when it has good customer feedback, fair rates and professional crew of drivers and movers.

To know if a moving company’s rates are fair, visit and ask several companies about their rates and services and then compare for the best option. You can also ask your friends who have gotten the services of moving companies before, or check for Internet forums about people’s experiences with local moving companies.

In the end, your experience with moving company will confirm your decisions. Did they make your relocation easier? Or did they add more stress to it?